Jordan works from "both sides of the brain" simultaneously. His evocative images are at once artistic and cerebral, in the tradition of mid-century photographers whose work in 35mm inspired Jordan in his youth.
With the advent of digital photography, Jordan honed his technical skills through formal training, all the while focusing on his graduate work in on his career in finance on Wall Street.
Since moving to Israel a decade ago, Jordan has returned full time to his "first love", photography. His artistic and intelligent images -- whether portraits, landscape or of architecture -- have gained him notoriety locally and internationally.